SpiceJet announced reduction of up to Rs. 600 per ticket on its already low fares, for all bookings made for 30 or more days in advance, across all its 119 flights in the new summer schedule.
The airline's Chief Commercial Officer Samyukth Sridharan claimed the fares will be comparable to IInd AC train fares. Clearly SpiceJet is targeting the summer family holiday passengers.
Did we not have an airline try this strategy before ? Ah.... yes, Air Deccan.
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