Fine Strokes - the rise of IndiGo airlines

Over the last year, IndiGo has been on a steady march, taking an increasing share of the Indian passenger market.

While most of its competitors contracted during the torrid 2008, IndiGo and fellow value carrier SpiceJet, have gained in actual passenger numbers.

The secret to IndiGo's success ? Read this article "Fine Strokes" by Business Standard.